As I write, December is upon us. The festive season is fast approaching, and so is the end of 2024—unbelievably so!
Is it just me, or are these years shooting by way too fast? It seems like yesterday I was writing about how excited we were for 2024 and the plans we had with our new office openings, new team members joining and the hugely positive feel we had for the new year.
With all that said, here at nearly the end of 2024, the year did not fail to deliver! All offices and regions have been working tirelessly to ensure AWL have enjoyed another year full of positive development, with staff recruitment hitting an all-time high, new customers gained across all regions, increased revenue and a positive trend to our bottom line. All this ensures that 2025 will be a year in which we will be able to invest again in the continued growth and development plans we have as a company.
All offices and regions have been working tirelessly to ensure AWL have enjoyed another year full of positive development
It is not always easy to say this in such unpredictable times, with the geopolitical crises that have affected global trade, but we have to remain positive, adaptable and, above all, prepared for whatever is thrown at us. So be rest assured here at Advantage Worldwide, we are all of these.
As a natural optimist, I prefer to look at life from a positive perspective, both personally and from a business perspective. With this in mind and as I have reported on all year, the sixth and final ratification required to trigger our accession to the Trans-Pacific Partnership (CPTPP) free trade area over six continents has been secured. This means we will become members on the 15th of December - great news for UK PLC as we move into 2025.
On this positive note, may I end the final blog of the year by taking this opportunity to thank you all for your support and wish all of our customers, partners, and friends around the globe a very happy Christmas and New Year.
Happy reading, as always.
David Stevens, CEO
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